With the recent release of Instagram video, a shot across the bow at Vine’s video service, many people aren’t certain which service will win. Both social media networks have gathered a devoted following, though the differences between the video services mean that there might well be space for two major video services online. The services are similar enough that they are clearly competitive, and some people will probably choose one or the other rather than both.
If you are trying to choose which service to focus on as a small business or individual, there are lots of factors to consider. Here are some of the differences between the video services to help you choose the one that’s right for you.
Connection to Facebook
Instagram is already a favorite of many social media users because it links to social networks such as Facebook. It used to be more friendly with Twitter, but since Twitpic took over as the only photo provider whose photos can display directly within Twitter, Instagram has appealed to the Facebook crowd instead. If you want to take a picture of your lunch, a broken-down bus, or your hairstyle, you can easily snap a photo with Instagram and automatically post it to Facebook. For people who focus on maintaining an active social media profile, Instagram might win.
If you prefer short and sweet videos, Vine is going to win. The time limit is six seconds, and Instagram’s longer fifteen-second limit can make for longer and more boring videos. On Vine, if you have something to say or show, you have to get straight to it. There is also an entire culture formed around saying as much as possible in six seconds. Instagram might be reserved more for inside jokes and videos among friends, but Vine has been adopted by celebrities for Q&As and comedians for short skits. With a high-speed connection, uploading video will be no problem either way; if you don’t have one, check out sites like HighSpeedInternetProviders.com to see what you’re missing out on.
Live element of recording
Both Instagram and Vine focus on live recording. You cannot upload previous videos, only videos taken directly through the app. This seems like a stalemate, since both Vine and Instagram allow the recording of multiple clips. For instance, if you wanted to sum up an experience, you might take a brief recording of the beginning and end, or you might take clips intermittently. You have the same challenge of capturing an entire experience in a limited amount of time, though Vine videos are six seconds and Instagram videos can be anywhere from three to fifteen seconds. Some people find that the fixed time limit makes them more creative than a flexible time limit.
It’s hard to say which site will ultimately end up being more popular. Both sites have a devoted following – Vine has created theirs from scratch, while Instagram’s video services piggyback on the popular image service. We might well find that both sites, along with a host of imitators, survive and thrive in today’s media-heavy culture.
Laura Spicer is a social media guru. She loves to write about the latest events in social media on small business and marketing blogs.