Social media marketing is all the rage these days – especially among small businesses. With the popularity of networks like Twitter, Facebook, Pinterest, and Google+ growing by leaps and bounds every day, it is easy to see why SMM is a favorite.
However, businesses can’t just throw together an account and call it a day. Potential customers won’t flock to your account simply because you created one. Social media marketing requires a bit of effort. Otherwise, some pretty deadly SMM errors can creep up.
Mistake #1: Using Your Account to Market
The entire point of social media marketing is to market, right?! Wrong. The point of social media marketing is to build trust among you customers, increase awareness of your brand (not products), and interact with other community members.
If you use your social media account to relentlessly push your products and services, you’ll turn people away super fast. Instead, use social media in the way it was intended – to be social. It may seem like a backwards approach, but it really does work. And it will be difficult to implement this approach, but fight the urge to push your product at every available turn.
Mistake #2: Not Being Personal
Social media marketing is a chance to let your hair down a little. Let people see there is a person behind the brand.
Post interesting comments that pop up in the office. Share pictures of a recent company outing. Pose questions.
Mistake #3: Forgetting Your Actions Reflect On Your Business
Don’t ever confuse your personal social media accounts with your business one. Your business account is not the place to share inappropriate photos or links. It isn’t the place to rant about politics or religion. Do these things and your followers will head for the hills.
Always keep things neutral. Even if you didn’t write the piece, but are simply sharing it, you could cause a stir. All your actions will ultimately reflect your business’s outlook – whether that is really the case or not.
Social media marketing is a powerful branding opportunity. However, if you don’t use this tool correctly, your business won’t see much ROI. Or worse, you could do more harm than good.