Even More SEO Scams to Avoid

The internet is a jungle, where the fittest websites enjoy a broad reach and great marketing. Up-and-coming websites may struggle to establish a presence amidst the myriad of similar sites and even the best efforts may not prove to be fruitful. For this reason, some sites may choose to hire a search engine optimization (SEO) expert to improve their visibility on the internet and have more effec...
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Can Online Marketing Help Reduce Chargebacks?

In the world of online marketing, there are many issues and concerns that demand your constant attention. If you’ve experienced the negative impacts of chargebacks, you know how important it is to avoid them. When left unchecked they can decrease your revenue and in turn, reduce your market effectiveness. While we don’t think of online marketing as having a direct impact on chargebacks, ...
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Social Media Marketing

Almost everyone reading this has some sort of social media account, even if it's just a company Twitter you manage or a company's Facebook page you update every now and again. Because of the near ubiquitous status of these social media giants, nearly everyone with an internet connection is online and participating in social media. So how can your product or service benefit from this online trend? ...
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Online Marketing and SEO

Since the advent of the home computer and internet, the online community has grown to include a much larger audience than was ever possible before with marketing. Instead of relying on television or print advertisements, companies are now turning to the internet community to spread the word about their product. Thankfully increasing your online visibility is something that every person who has som...
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How to Make the Most of Your Small Business with Social Media Marketing

For those of you that don’t know, the Social Media world has taken over everything! Not only do we have our personal Facebook accounts, Twitters, and Instagrams but we can connect with virtually anyone in the world. Any major corporation or business, celebrities, athletes, and endless lists of people are able to be followed, liked, shared, friended, and others. What does this mean in the scheme ...
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Understanding the SEO

  For those of us that aren’t born tech savvy gurus, the internet and using it might be a bit overwhelming at times. I think it’s safe to say we can all navigate enough to go to GOOGLE and type in our query to find the answer. For those hoping to optimize their online pages, though a little more knowledge is going to be needed. (more…)...
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Basic SEO Techniques

SEO (search engine optimization) is one of the hottest online marketing trends these days, but it is also one of the biggest scams. An affordable SEO is probably a fake, and the trustworthy ones are likely to break your bank. Your best bet is to do your own marketing, but you should know these basic techniques before you start. (more…)...
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Ways to Advertise Online

Online marketing seems to be the main form of advertisement these days. Whether it’s through social media, blogs, or even popups, you can’t go online without being subjected to multiple ads. If your company hasn’t made it to the World Wide Web yet, you could be missing out on potential profits. There are many different ways to advertise online, and you may choose more than one. (more…...
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Dos and Don’ts of Social Media Marketing

Social media marketing is one of the fastest growing forms of advertisement. This new type of marketing allows you to be where the people are- online. With sites like Facebook and Twitter keeping people updated on other people, they can also keep potential clients updated on your business. However, there are a few things you need to keep in mind before you start posting. (more…)...
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Instagram vs. Vine: Which Social Media Network Will Win?

With the recent release of Instagram video, a shot across the bow at Vine's video service, many people aren't certain which service will win. Both social media networks have gathered a devoted following, though the differences between the video services mean that there might well be space for two major video services online. The services are similar enough that they are clearly competitive, and so...
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Online Marketing Done Right: Guest Blogging

Online marketing is a growing and expanding endeavor.  New techniques pop up every day.  By staying ahead of the curve, your business can maintain an effective online presence. Lately, one of the favorite online marketing techniques is guest blogging.  Guest blogging is the perfect way to increase awareness for your company.  By writing for other sites, you can increase your following, gain...
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Most Popular SEO Scams

Many business owners choose to outsource their marketing and SEO tasks.  This is totally understandable.  The business owner has enough hats to wear, why bother donning another – especially when it doesn’t fit very well.  If a business owner doesn’t know much about SEO, it is easier/more effective/smarter/more time efficient to let a professional take over. (more…)...
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Beat the Competition With SEO

If you are one of those people who have heard about the lucrative market of online marketing and you are enticed to try your luck, better hold your horses--you're not the only one who has heard about it! If you don't know anything about SEO strategies or methods that will propel your business to the top, better start learning about them fast. Jumping in on the internet competition is not as easy a...
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Earn Money from Blogging and Online Marketing

Blogging is not only a hobby for some people. It is also a way to earn cash online. If you enjoy writing and you have a blog, then you just might be able to put that into a more lucrative venture. The key here is readership. Create a blog that is unique and the contents of your blog must offer something for the readers. The more interesting your blog is, the more readers you will have. In most cas...
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The Two SEO Types – White Hat and Black Hat

The two broad SEO types are those which search engines do not commend – black hat SEO, and the ones whose  procedures are commended by search engines – white hat SEO. White hats have a tendency to generate results that last a long time. A search engine optimization method is considered white hat if it caters to the search engine's procedure and engages no sham. As the search engine procedu...
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