For those of us that aren’t born tech savvy gurus, the internet and using it might be a bit overwhelming at times. I think it’s safe to say we can all navigate enough to go to GOOGLE and type in our query to find the answer. For those hoping to optimize their online pages, though a little more knowledge is going to be needed.
The SEO or search engine optimization is crucial is today’s society. If you’re anything like me, most of my shopping is done online. It’s convenient and I can do it in my pajamas. For those who run an online store, a restaurant, shoe store, or basically anything online using the SEO to your advantage is going to bring major success.
When you go onto GOOGLE or BING and type in “what is an apple?” there are a number of pages and responses that pop up. The part that you want to optimize is where your specific page or link ranks on that list of options. SEO considers how search engines work, what people are looking for when using them, and what the actual search terms or keywords that are used were. This is an internet marketing strategy that they use.
Optimizing a website for the most exposure could include editing its content, HTML, and associating coding so there is an increase in the relevance to specific keywords and to eliminate barriers. On that list of results that comes up, the ones that are most often clicked on and presented higher up on the list are the ones with the most exposure. This is the end goal of optimizing your page. Another SEO tactic is to promote the site. This normally costs a little bit of money, but it will increase the number of visitors to your page.
The internet is a tricky and vast space that many still have little to no clue about. For those who have decided to make their business there, a great knowledge is needed. There are companies that will build your website and then pay a little extra and they will promote it and try to increase your exposure. Knowing as much as you can and understanding this practice is indeed the future. I, personally, am less likely to do business with anyone that I cannot look up online. So, for those who are just as in the dark as me, hopefully this shed a little light on how to optimize your webpage.